Kuwaiti and Jordanian PSAs Posted on the Internet

In December 2007, representatives of Jordanian and Kuwaiti civil society organizations successfully produced their own Public Service Announcements (PSAs), after undergoing digital media training organized by the New York-based organization, Barefoot Workshops.  The training, supported by the Middle East Partnership Initiative (MEPI), taught participants how to conceptualize, film, produce, and edit their own PSAs, and provided these organizations a new tool for engaging a wide audience of fellow citizens on key issues of public concern. 

Some of the PSAs have already been screened on television and posted to the participant organizations’ websites.  All of the PSAs were posted on YouTube, where they have already been viewed in Arabic and English by tmore than seven housand visitors.  The MEPI Regional Office has also posted a collection of these PSAs on its newly-created YouTube channel. To watch the PSAs, click here. 

Now armed with this new digital technology skill and equipment, the participant organizations can continue to deliver compelling, targeted messages to the general public for the years to come.  One Jordanian participant is even planning to set up a website to solicit and host PSAs from around the region that promote human rights with an Arab perspective, according to Jordan Times newspaper December 24, 2007.